Hongjiu Fruit was established in 2002, focusing on the entire supply chain operations for quality fruits from overseas and China. Leveraging our highly efficient end-to-end supply chain management, we are able to distribute our fruit products directly from orchards around the world to retailers across China.
Hongjiu Fruit implements a multi-category and multi-brand strategy, leading the upgrade of China’s fruit branding. We carried all of our six core fruit products under self-owned brands.
Hongjiu Fruit implements a multi-category and multi-brand strategy, leading the upgrade of China’s fruit branding. We carried all of our six core fruit products under self-owned brands.
Hongjiu Fruit implements a multi-category and multi-brand strategy, leading the upgrade of China’s fruit branding. We carried all of our six core fruit products under self-owned brands.
Hongjiu Fruit implements a multi-category and multi-brand strategy, leading the upgrade of China’s fruit branding. We carried all of our six core fruit products under self-owned brands.
Hongjiu Fruit implements a multi-category and multi-brand strategy, leading the upgrade of China’s fruit branding. We carried all of our six core fruit products under self-owned brands.
Hongjiu Fruit implements a multi-category and multi-brand strategy, leading the upgrade of China’s fruit branding. We carried all of our six core fruit products under self-owned brands.
Durian
Mangosteen
Longan
Dragon Fruit
Cherry
Grape
Hongjiu Fruit possesses end-to-end operational capability leadership across the entire value chain. We bridge fruit places of origin and the retail end through the efficient disintermediation and digital-driven distribution network.
Hongjiu Fruit researched and developed a proprietary digitalized global supply chain management system HJ Star Bridge to realize integrated management covering the entire business of procurement, transportation and distribution, improving overall supply chain management efficiency.
