With a multi-category and multi-brand strategy, we have been leading the upgrade of China’s fruit branding. Upholding the principle of “one and only globally”, we select quality fruits from places of origin around the world and have established compelling competitive advantages for our fruit products. This has further contributed to our success in building 18 fruit brands across 14 fruit categories, such as durian, mangosteen, longan and dragon fruit. Leveraging our superior branding capabilities, we provide consumers with lasting favorable impressions of the premium attributes of our quality fruit products.